|
In addition to standing out
to a reader - you are also insuring that if your resume is scanned, the computer
will pick up on the words. You read correctly, some
companies now scan in your resume, and have computers pick the resumes to be
looked at. The computers are looking for one thing – they’re looking for
keywords that have been picked by the hiring manager. These are action key words
that relate to the position; therefore not including them could mean your resume
is disregarded as a "non-match". I’ve devoted a section to resume
format, and will deal with how to format your resume for computer scanners.
We've compiled a list of action words to include here.
You
should always use %'s, $'s and #'s.
Percentages, dollar totals, and numbers stand out in the body of a
resume. I’ve included an example below of a job duty described with them
(correct), and without (incorrect). As is obvious with the below examples,
being specific does not mean being lengthy.
Example
Incorrect: Sold
advertising to 15 companies
Correct: Closed 15 strategic accounts billing in excess of $20M annually
Highlight
your strengths, and
what is most relevant to the potential employer. Due to the fact that most
resumes are typically reviewed in 10-30 seconds, put forth the effort and
determine which bullets most strongly support your job search objective. Put the
strong and most relevant points first where they are more apt to be read. Doing
this will hook the reader, and the rest of your resume will reel them in.
Match
the needs of the hiring company
- Review job postings online and in the newspapers for positions that interest you. Each listing
will almost always have a brief blurb about the company and the position
available. Read the job description closely, and use the key words listed in
these ads, and match them to the bullet points in your resume. Chances are that
you have some of these as key points already, however if you have missed any, be
sure to add them to your resume. It sounds obvious, but its worth mentioning
that using a custom resume instead of a generic one will greatly increase your
chances of an interview, as you will be a better match in the eyes of the reader
– how can you not be? – you’ve tailored your resume to the position.
Above
all in your resume and interview - you must be positive. Therefore,
avoid including negative and irrelevant points. If you feel your graduation date
will subject you to age discrimination, leave it off your resume. If you do some
duties in your current job that don't support your job search objective, do not
include them. Focus on the duties that do support your objective, and leave off
irrelevant personal information like your race, weight, and height.
Have you taken an
advertising class? Let me give you
one tidbit from my studies that will improve the appearance of your resume.
White space is the open area of an ad, and white space is
important to your resume. Open up the newspaper, and take note of which ads first catch
your eye. Are they the ads that are jammed full of text and pictures, or are
they ads that have a large amount of unused space ("white space").
This is done to grab your attention, as you are always attracted to open areas.
For this reason, don't worry if you are having a hard time filling the page with
text; increase your line spacing to compensate – this will increase the white
space – and really, that’s a good thing.
How
long should my resume be? What size font should I use? - The font
size should be no smaller than 10 point, and the length of your resume should be
1-2 pages. Yes, you read correctly; you can use more than one page. But
remember, keep it concise. It's ok to use 2 pages for your resume, however
it’s not necessary.
Ask
a friend, and get an outside opinion on your resume before sending it
off. You should always have a 3rd party or
resume
critique service review your resume. You are so close to your situation, it
can be difficult for you to note all your high points and clearly convey all
your accomplishments. Having someone besides you review your resume will allow
you to note how others will view your marketing materials - would your resume
impress them? If not, why? Don't settle for - "it's good".
You must encourage the 3rd party to give you feedback and ask
questions. These questions from the reader can help you to discover items you
inadvertently left off your resume. Take their comments into consideration, and
revise your resume to include these items. In addition to adding in missed
items, their questions can also point to items on your resume that are confusing
to the reader. This valuable input will allow you to clarify your resume based
on this input.
OK,
you’re ready to start applying for positions – When submitting your resume,
you should apply for some jobs that appear to be above your qualifications,
apply to positions that are a match, and apply to positions which may be beneath
you. Why? Perhaps the position beneath will turn out to be more than it appeared
once you interview for them. Or perhaps once you have your foot in the door you
can learn of other opportunities. If nothing else, interviewing more and more
will increase your interviewing skills. Like anything else, repetition will
decrease your nervousness, and increase your skills at attacking the tough
questions.
Still Stuck? Try a
Resume Writing
Service or Free Resume Builder |